THE BUSINESS ENGINE BEHIND YOUR CONTENT

Give your content
a business
to grow.

Build the pages, capture the leads and keep the conversation moving. Own The Funnel connects your content to CRM, messaging and automated follow-up, so every interested person has a clear next step.

Built for creators, founders and businesses
connecting content to their next offer.
OTF / THE CONNECTION ENGINE
CLICK A TOOL. EXPLORE THE NEXT STEP.
EXAMPLE / GUIDE DELIVERY READY TO RUN
CommentDMOpt-inCRMFollow-up
One request. A clear path to connection.
YOUR CONTENT OPENS THE DOOR.OTF builds what comes next. ↓
ONE ENGINE / DIFFERENT STARTING POINTS

Choose the spark.
See what follows.

A comment, a campaign or a new enquiry. Explore how a clear next step becomes a business workflow.

ILLUSTRATIVE JOURNEY 01 / 03
◇Guide requestComment + DM
▱Opt-inDetails shared
◎Follow-upContact + tags

The guide opens the conversation. An opt-in collects chosen details before the CRM profile is completed.

01 / THE NEXT STEP

Your next post needs
somewhere to lead.

You have the idea. You create the content. Someone wants the guide, the offer or a conversation. OTF helps you build what happens next: a page that captures interest, a contact you can follow up with and a workflow that keeps the relationship moving.

Your content↗A clear destination↗A real connection↗Your next conversation
02 / THE SONIA ECOSYSTEM

Plan it. Create it.
Build what comes next.

Bring your creative process and your business systems into one clear workflow.

THE BRAIN

Content OS

YOUR CREATIVE DIRECTIONBrand Compass
✓ Brand knowledge
✓ Content strategy
◌ This week’s plan
Ideas → direction

The brain behind your content.

Organise your brand knowledge, ideas, strategy, assets and publishing plans in a workspace that gives your creative process a clear direction.

THE CREATIVE STUDIO
FROM IDEA TO OUTPUTYour idea.
Your voice.
PromptsScriptsImages & video

Bring the idea to life.

Build brand-specific prompts, remix scripts and generate images and videos, with connected tools for voice and talking-head content.

THE BUSINESS ENGINE

Own The Funnel

◎ Audience interest
↓
▱ Branded opt-in
↓
✓ Contact + follow-up

Give the interest a next step.

Create pages, capture contacts, deliver resources and build follow-up across your connected channels.

Illustrative previews

Together, they give you a clearer path from the idea to the audience to the relationship.

Meet the ecosystem ↗
03 / YOUR PLATFORM

Build the system
around your offer.

Your content can open the conversation. OTF gives you the tools to organise the next steps, from the first opt-in to ongoing follow-up.

▱

Create a destination worth clicking.

Build branded websites, landing pages, opt-in forms, surveys and offer pages. Use AI-assisted creation and custom design to shape an experience that fits your brand.

your next offer ↗
A little value.
A clear
next step.
Your nameEmail addressGet the guide ↗
◎

Keep the people behind the clicks.

Capture contacts, add custom tags and organise your pipeline so you can see where each person is in the journey.

J
Jamie / Example contactDetails collected through opt-in
Guide requestedCreatorReady for follow-up
✉

Keep the conversation moving.

Build follow-up through email, SMS and connected social messaging. Use the channels that fit your audience and the permissions they have given you.

EmailSMSSocial DM
⌘

Put the next step in motion.

Create workflows for guide delivery, nurturing, contact updates and reminders. With Claude connected to GHL, set up and update workflows with AI assistance.

◇Trigger⌘Workflow✓Review
Explore Claude setup ↗
▦

Plan the content. Schedule the next move.

Plan, schedule and publish across your connected social channels. Bring your content calendar, next offer and audience journey into a clear publishing workflow.

MTWTFPostReelGuide
◷

Support the next conversation.

Use available AI conversation and voice tools alongside calendars and booking workflows to handle enquiries and guide people to the right next step.

CalendarsAI toolsBooking
↗

Connect your ads to what happens next.

Plan Meta and Google ad campaigns around your offer, then build the pages, lead capture and follow-up workflows that support them. Keep campaign enquiries organised in your CRM, apply relevant tags and guide each lead to their next step.

Meta adsGoogle adsCampaign workflows
◇

Give each campaign a clear path.

Connect an ad enquiry or landing-page opt-in to contact updates, relevant nurture, reminders and booking. Build retargeting workflows where configured.

Lead captureCRM tagsFollow-up

Interface scenes are illustrative previews. Channel and AI availability depend on your account and selected services.

04 / FROM COMMENT TO CONTACT

One comment can start
the whole journey.

When someone asks for your guide, give them a clear path from interest to connection. Run the comment-to-DM journey through OTF without a separate ManyChat subscription.

EXAMPLE WORKFLOW 01 / 06

They comment.

A person requests your guide on a connected Instagram or Facebook post.

“GUIDE, please!”

Interest starts with one word.

EXAMPLE WORKFLOW / Select a step to exploreBuild your workflow ↗
05 / CLAUDE + GHL

Build and update your
workflows with Claude.

Connect Claude to your GHL workspace and turn your automation ideas into working workflows. I help you set up the integration so Claude can create and update the workflows behind your lead capture, guide delivery and follow-up.

Ask about Claude setup ↗

Your automation lives in your business system. No separate ManyChat subscription is needed for the comment-to-DM workflow shown here.

ILLUSTRATIVE WORKFLOW BUILDER
“Create a guide delivery workflow.” ↗
Comment contains GUIDE
Reply + deliver DM
Opt-in → tag contact → nurture
Illustrative preview / Ready when you are
J
Details capturedFollow-up ready ✓
Illustrative guide + CRM preview
06 / THE EXPERIENCE

Build the destination.
Deliver the value.

A guide, an opt-in page, a survey or a full website. Create the experience around what you want to share, then connect it to the contacts and workflows behind your business.

Explore the platform ↗
07 / IN PRACTICE

See how the system
works in practice.

EXAMPLE / CREATOR

Creator guide delivery

Turn a guide request into a DM, an opt-in and a tagged contact ready for relevant follow-up.

Comment → guide → connection
EXAMPLE / SERVICE BUSINESS

Service enquiry and booking

Give someone a place to enquire, keep their details in your CRM and invite them to book a conversation.

Enquiry → CRM → calendar
EXAMPLE / DIGITAL OFFER

Digital offer opt-in

Create a branded offer page, collect chosen details and introduce your offer through a nurture workflow.

Page → opt-in → nurture
08 / GOOD QUESTIONS

A clearer picture
of what comes next.

Let’s talk about your setup ↗
What is Own The Funnel?

OTF is a platform for websites, lead capture, CRM, messaging and automation. It helps you organise what happens after someone engages with your content or offer.

How does it fit with ClonedAI Studio and Content OS?

Content OS is the brain for brand knowledge, strategy and planning. ClonedAI Studio is the creative studio for content creation. OTF is the business engine for pages, contacts and follow-up. Ask us about the setup that fits your workflow.

Can I build websites and opt-in pages?

Yes. Use websites, landing pages, forms and surveys to create a branded destination for your audience and capture relevant information.

Can I automate guide delivery from social comments?

Yes. Configure comment and DM workflows for supported accounts, with delivery, opt-in and CRM follow-up. No separate ManyChat subscription is required for this workflow.

Can Claude create and update my workflows?

Yes. With the Claude-to-GHL integration configured, Claude can help set up and update your automation workflows. Sonia helps clients connect the tools and configure the setup.

Do I need ManyChat as well?

No separate ManyChat subscription is needed for the OTF comment-to-DM and lead delivery workflow described here. Your Claude access, OTF plan and channel usage are separate considerations; confirm the applicable setup and costs.

Does OTF support email and SMS?

Yes. Email and SMS can be part of your follow-up workflow. Channel access, number setup and usage depend on your account and selected services.

Can I schedule social content?

You can plan, schedule and publish through supported connected social channels.

Can OTF support Meta and Google ads?

Yes. Sonia can help with Meta and Google ad campaigns and the workflows around them, including landing pages, lead capture, CRM tags and follow-up. Campaign scope, account connections and ad spend are confirmed during setup.

How do I get started?

Book a walkthrough so we can show you the platform and the setup options for your business.

YOUR NEXT MOVE

Build what happens
after the content.

Give your ideas a destination, your audience a next step and your business a system you can build on. Explore Own The Funnel and see how it fits your workflow.

Book a walkthrough ↗